Build like the year is 2050, today.

To keep global warming below 1.5 degrees, the world needs to secure global net zero by mid-century. This is exactly why a week ago governments from around the world gathered in Glasgow to set emission reduction targets with the goal of reducing the impacts of climate change.

Companies around the world are moving ahead by setting targets to reach net-zero emissions by 2050, or sometimes even by 2030. Such steps are necessary to ensure a better future.

However, not all commitments come with a plan…

Unfortunately, setting targets for 10, 20 or 30 years into the future allows us to assume the future will be very different from today. This means that we make big assumptions about carbon capture and storage technology, as well as large process improvements.

It does, and it is.

We believe that thinking too far into the future often delays action that’s needed today.

When brainstorming on what to name our sustainable product comparison platform, our main goal was to remind the industry that solutions exist today.

We don’t need to wait for magical carbon capture and storage technology nor do we need to offset emissions for everything we do. Instead, what we need is the ability to find and compare solutions holistically as early as possible. It’s a big task, but we’re working on exactly that!

We love materials.

And we love the people working on turning natural, abundant resources into the building products of the future.